Audi Mexico, led by experienced director Francisco Bravo, Supply Chain Director, plays a vital role in Audi’s global strategy for focusing on technological advancement, sustainability, and supply chain efficiency. It serves as a strategic hub due to its location and trade agreements, emphasizing local suppliers for enhanced efficiency. The plant prioritizes the sustainability, talent development, and operational excellence, setting industry benchmarks for the future.
In an interview with Francisco Bravo, supply chain director for Audi Mexico, significant data is revealed regarding the key role Audi Mexico plays in the brand’s global strategy and the technological and environmental advancements it’s driving. Francisco boasts extensive experience of 28 years within the Volkswagen Group, focusing on business innovation and commercial processes through technology, process reengineering, and organizational change. He holds solid expertise in IT, logistics, and manufacturing processes within the VW Group. He has implemented information technology in new factories or transformed entire IT platforms for existing factories in various countries, including Malaysia, Argentina, and the United States. Having lived and studied in the United States, Germany, and Mexico, Francisco has built multicultural and multifunctional teams. As an entrepreneur, he co-founded Blonic.com in Spain. His professional experience includes prominent roles at Audi Mexico S.A. de C.V. and Volkswagen AG, covering areas such as IT, program planning, production control, vehicle logistics, information systems, and logistical processes. In summary, he’s a leader with a solid track record in the automotive industry, experienced in leading business transformation through technology and processes, as well as in managing global teams and making strategic decisions.
Regarding the strategic importance of Audi Mexico, the plant plays a crucial role in the brand’s global strategy, being responsible for the production and exportation of models like the Q5, Q5 Sportback worldwide and CKD export to China. Additionally, thanks to Mexico’s geographical location and trade agreements, Audi Mexico becomes a strategic hub for the global supply chain. Audi Mexico has a focus on local and regional suppliers, allowing for improved efficiency and stability in its supply chain. This strategy benefits both production and costs, providing flexibility to adapt to international market demands in a timely manner. The Audi Mexico plant stands out for its modernization and adoption of cutting-edge technologies and processes from the brand’s European plants. The implementation of modern systems and efficient processes ensures an optimized supply chain and agile production to meet market demands. In terms of sustainability, Audi Mexico positions itself as a leader, with over 130 ongoing projects aimed at reducing its environmental footprint. Initiatives such as water consumption reduction, resource efficiency maximization, and biodiversity enhancement, including beekeeping projects and waste elimination, are highlighted. Audi Mexico’s strategy focuses on three pillars: being the best plant, having the best people, and making a better planet. It focuses on the development of local talent and social responsibility closely collaborating with universities to recruit and train young engineers. Additionally, diversity within management is promoted to drive innovation and growth. In summary, Audi Mexico emerges as a leader in the automotive industry, not only for its technological innovation and supply chain efficiency but also for its commitment to sustainability and local talent development. Its focus on operational excellence and environmental responsibility positions it as a benchmark in the industry for the future.
On another note, the Volkswagen Group’s Decarbonization Index (DCI) captures the average carbon and carbon equivalent emissions throughout the entire lifecycle of Audi’s passenger car range. It includes both direct and indirect carbon emissions from individual production sites, as well as all other direct and indirect carbon emissions generated in the vehicles’ lifecycle. Audi implemented the “Act4Impact” program with over 14,000 business partners in 60 countries to promote exchange, networking, and knowledge transfer to make its supply chain more sustainable.
Principio del formularioEl índice de descarbonización del Grupo Volkswagen (DCI): El DCI captura las emisiones promedio de carbono y equivalentes de carbono a lo largo de todo el ciclo de vida de la gama completa de automóviles de pasajeros de Audi. Incluye tanto las emisiones directas como indirectas de carbono de los sitios de producción individuales, además de todas las demás emisiones directas e indirectas de carbono generadas en el ciclo de vida de los vehículos. Audi instaló el programa “Act4Impact” con >14,000 socios comerciales en 60 países para promover el intercambio, la conexión en red y la transferencia de conocimientos para hacer que su cadena de suministro sea más sostenible.El índice de descarbonización del Grupo Volkswagen (DCI): El DCI captura las emisiones promedio de carbono y equivalentes de carbono a lo largo de todo el ciclo de vida de la gama completa de automóviles de pasajeros de Audi. Incluye tanto las emisiones directas como indirectas de carbono de los sitios de producción individuales, además de todas las demás emisiones directas e indirectas de carbono generadas en el ciclo de vida de los vehículos. Audi instaló el programa “Act4Impact” con >14,000 socios comerciales en 60 países para promover el intercambio, la conexión en red y la transferencia de conocimientos para hacer que su cadena de suministro sea más sostenible.Principio del formulario
